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Plan Ahead! Accessibility, Analytics, and SEO

TL;DR Accessibility, Analytics, and SEO are the last things many of us think about when building out new website features, but they should be among the first things we address. We should be developing website features with analytics, accessibility, and SEO in mind from the start. Every initial feature discussion should answer the questions “How … Continued

Extensionless URLs with Adobe Experience Manager

Many SEO experts argue that as a best practice, your website’s pages should have extensionless URLs. For example, www.mysite.com/page-about-dogs/ would be more SEO optimized than www.mysite.com/page-about-dogs.html. Discussing the merits of this rule is another post for another day (look for one later), but sometimes this requirement just comes up. It may seem a little daunting … Continued