Unified Customer View – Approach

Understanding customer behavior plays a vital role in the modern digital marketing world to ensure success in any digital initiative.  There is no other proven source or tool to understand customers than a Unified Customer View that provides a 360-degree view of the customer including demography, buying behaviour, activity history, product preferences, etc. The problem … Continued

OfficeGraph

The Innovation Team here at ICF Olson has been exploring the possibilities set forth by Facebook’s GraphQL technology, which was made available to the public back in 2015. GraphQL is a data querying language that allows the client to choose how the server response is shaped. By sending queries to your API, the client is no longer … Continued